Since 1995 the Better Business Bureau serving Nebraska, South Dakota and southwest Iowa has presented the prestigious BBB Integrity Awards to recognize those firms whose business practices and related activities exemplify the BBB's mission and principles which include honesty, commitment and accountability.

The BBB Integrity Awards recognize companies that go above and beyond in serving their customers and communities. Unlike other awards, the BBB Integrity Awards focus on demonstrated ethical business practices, rather than a company's growth, profitability or popularity.

The BBB Integrity Award applications are not only nomination based. All businesses, organizations and charities located in the BBB's service area, that have been operating under the same ownership for three years or more, are eligible to apply. Independent panels of judges from the business and academic communities select the award winners.